I'm far from the cesspool of corporate marketing strategy, but I do know that sometimes things are done to lose money on purpose. This bike does not look like a part of such a scheme. Quite the opposite. To me it looks like a big push to the future success of the marque, otherwise the r&d was all wasted. The first "major" upgrade to the classic MG motor. Harley Davidson's resurrection came from two (well, 3) things. The American bad-ass biker gang wana-be persona, and the 1984 Evolution motor, IE; the beginning of HD's dependable long running (yet still classic) line of engines. (the third thing was that tariff thing) Everyone knows how well it paid off. HD and Guzzi are not so different historically really to think this a poor example to look at. Guzzi, as HD, has always been "behind" the rest.
So if this is truly a new beginning, why wouldn't they put all the cards on the table? This 'could' be a great motor. This 'could' be a great chassis. How it looks to Guzzi people of the past (me) plays a very small part. As I've said, they didn't build it for me. Why would they not continue with a v-twin? Ducati still relies on a v-twin. Guzzi could never compete with the Japanese multi cylinder, multi designed, multi line, hyper-engineered motorcycles. It worked for Willie Davidson... "stick with what worked for us and make it better, a lot better." It worked pretty well for John Bloor's Triumph as well. Add to that the sound of a V twin.. heartbeat, passion. Italian.
When the V11 spine frames were being produced, they were the best technology MG was willing, or capable, of marketing. At the end of the spine run Ducati came out with their version of essentially the same bike, the Sport 1000 classic series, which was considered, and labeled "retro". So for Duc it was a step back and a nod to the past to grab a burgeoning market, while for MG the spine/old motor was their top of the line, the best they had to offer. Guzzi couldn't "retro" because they hadn't come far enough to go back. I had the same feeling in 2002 when I bought my V11 new. I knew it was "behind" technically. I loved it for that. It was the perfect new/old bike. I'm sure it was not their intention, but they made it for me. I don't feel any of the same for the V100 because it serves a different purpose for the company. It ushers (hopefully) a new era. If I were a 20 or 30 something Italian boy I would likely be drooling for the arrival of this this new bike. Heritage, national pride, and whatever the Italian equivalent of macho biker dude is, could be what sparks "the beginning of a beautiful friendship" for a lot of riders.