I completely agree- the whole image thing makes me laugh- there are guys who wear patches on their leather waistcoats with Road Captain wtitten on- do we have to salute?
Guzzi have tried to copy the "HOG" thing (after all it makes HD shitloads of cash) with the World Guzzi Club (anyone in that?) and selling Guzzi watches etc but they have failed miserably.
I, as usual, will do my own thing and not get involved with the image business.
Guy