I agree, but I think Guzzi only can have a leading role when they have a healthy customer base with the according cash flow.
And another point: if they would build a bike that would sell on every streetcorner, the logistical side (deliverance, spares, dealer training, etc) would kill the brand in 6 months.
I vote for nibbling away customers from other brands, try to achieve a good market share and go on from there.
Who needs another worldbeater?