The Jaguar rebrand attempt; what is your take about it? cold thoughts only.

[gstallons]

AFA this Jaguar rebrand : I know what happened to Alissa Heinerscheid and Daniel Blake . 

[docc]

 

2 hours ago, p6x said:

 

A proper British roadster with cut-down doors that one could dangle his arm over and get fingers run over by the rear tire. I learned this lesson as a youth in my brother's Triumph TR3.

Drop-dead gorgeous, these roadsters.

[gstallons]

Are you speaking from experience ? I remember the first AND ONLY time i was dragging my foot o/s of a 77 Vette pulling it into the shop and almost left my foot under the driver's rear tire !

[billgreenman1]

Looks more like a perfume commercial than a car ad. And in true "post-truth" 21st century projection fakery "copy nothing" is definitely a copy of--well, something. Hope that they have some plastic laid out when they "break the mould" because I imagine that the excrement will run everywhere. Pretty sure that sledge hammer was styrofoam anyway. Best of luck with a re-brand of a car that was often bought through a sense of nostalgia attempting to sell to an audience stuck in a video. 

[Lucky Phil]

I was seriously appalled a few years ago when I saw footage from one of the royal weddings, can't remember which of the inbred ones it was but they made a big deal of driving away from some palace or in other they frequented/inhabited in an E type jag that had been converted into an electric car. Showing the world how environmentally aware and supportive they were. I just thought, what total wankers. It's one thing to be all that stuff and another the totally shit on your countries automotive history.

Phil     

[billgreenman1]

25 minutes ago, Lucky Phil said:

I was seriously appalled a few years ago when I saw footage from one of the royal weddings, can't remember which of the inbred ones it was but they made a big deal of driving away from some palace or in other they frequented/inhabited in an E type jag that had been converted into an electric car. Showing the world how environmentally aware and supportive they were. I just thought, what total wankers. It's one thing to be all that stuff and another the totally shit on your countries automotive history.

Phil     

Virtue signaling is more important than reality for many. I've heard that in the UK critical comments on social media can get one in trouble. Not just "hate speech" from the reprehensible morons that spew it, but also one of the oldest English traditions: sarcastic humor! Oh well, sunshine and lollipops; we all end up loving Big Brother in the end. Enough of my silly rant. 

[LowRyter]

6 hours ago, stewgnu said:

Heh! dark, but funny, but also dark… but still funny

 

Do you know how it ended?

 

He was writing his suicide note.  The next morning his coworkers found his body hanging in his office.  But yeah.  It was.  

Great show BTW.  One of the best.  Mad Men, Deadwood, Curb.....plenty of good shows in the '00's. 

[stewgnu]

5 hours ago, LowRyter said:

Do you know how it ended?

 

He was writing his suicide note.  The next morning his coworkers found his body hanging in his office.  But yeah.  It was.  

Great show BTW.  One of the best.  Mad Men, Deadwood, Curb.....plenty of good shows in the '00's. 

No i’ve never seen the show, was responding to the clip in isolation.  Don’t get me wrong, i’m not a completely heartless wanker.

Deadwood!  Damn i loved that one!  Shame it just stopped wasn’t it?  Fargo was ace too, at least the first 2 seasons particularly.

[gstallons]

10 hours ago, gstallons said:

AFA this Jaguar rebrand : I know what happened to Alissa Heinerscheid and Daniel Blake . 

Joe , I had to look those names up !

[Scud]

Maybe the idea is to put something out that is so bad that they can crowd-source better ideas. So here is mine...

• "Jaguar" (pronounced in the "proper" British way). Video: A big cat, moving stealthily behind leaves, hard to see in a poorly lit jungle scene.
• "Silent..."  Video: Huge paw softly touches down on the dirt.
• "Powerful..." the cat hunches as if to pounce.
• "Electrifying..." the cat makes the leap, transforming into the logo
• Then show the electric car action shot.

On the Jaguar website, they do have a nice slogan:  "Still leading the charge. All Electric – All Jaguar"

[Joe]

4 hours ago, gstallons said:

Joe , I had to look those names up !

I had to Google them too, "How to destroy a brands value"

[docc]

Reminds me to feel good about what Piaggio has done with Moto Guzzi. 

[GuzziMoto]

I like Jag, or I did. I would not buy one now. They had been sliding downhill, this simply greased the skids. I am not surprised about what Tata did to Jag, but I do think it is funny that they are doing it. Revenge is best served cold.