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The Jaguar rebrand attempt; what is your take about it? cold thoughts only.


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Posted

"Dino" . . . an attempt to "re-brand" Ferrari?

Certainly. Successful?  :huh2:

No doubt, desirable, after all these years. And twenty years of "Dino", so maybe a success (?)

These new age Chinese and Indian branding attempts are not all successful. Or desirable.

Royal Enfield has proved to be an exception, yet they have not "re-branded", but stayed true to the brand.

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Posted
10 hours ago, docc said:

"Dino" . . . an attempt to "re-brand" Ferrari?

Certainly. Successful?  :huh2:

No doubt, desirable, after all these years. And twenty years of "Dino", so maybe a success (?)

These new age Chinese and Indian branding attempts are not all successful. Or desirable.

Royal Enfield has proved to be an exception, yet they have not "re-branded", but stayed true to the brand.

I have high hopes for BSA, their models have the right look and with the resources of Mahindra behind them will have no cash flow problems. Considering the success of Royal Enfield and the competitive nature of Indian corporate philosophy, BSA should become a viable marque and handsome motorcycles. 

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Posted

Another example of devotion to branding versus "rebranding?"

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Posted
4 hours ago, docc said:

Another example of devotion to branding versus "rebranding?"

It's easy to forget that India was a very large part of the English Empire and many Indians still think of themselves as part of England, in a way. Many of their leaders, in every realm, were educated in England and these marques are as much a part of their sentimentality as they are ours, actually probably a lot more. 

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Posted
On 11/30/2024 at 2:42 PM, docc said:

"Dino" . . . an attempt to "re-brand" Ferrari?

Certainly. Successful?  :huh2:

No doubt, desirable, after all these years. And twenty years of "Dino", so maybe a success (?)

These new age Chinese and Indian branding attempts are not all successful. Or desirable.

Royal Enfield has proved to be an exception, yet they have not "re-branded", but stayed true to the brand.

True docc. When the parent company fell on it's sword the Indian branch kept on keeping on.

Phil

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Posted
On 11/29/2024 at 10:12 PM, LowRyter said:

Fiat Dino

1968-fiat-dino-spider-main.jpg

25015063-1-1.jpg%26top=0.140000000000%26

A good friend of mine had a Fiat Dino that he restored from junk. It was a great car when he was done, very pretty to look at and huge fun to drive. His was a convertible.

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Posted

How about Volkswagen owned branding of the Old International ScoutScout Motors.....

:rasta: :sun:

 

Posted (edited)
23 hours ago, Joe said:

How about Volkswagen owned branding of the Old International ScoutScout Motors.....

:rasta: :sun:

 

sucks  

IH was a favorite brand.  Grampa had a Farmall and a high school buddy drove his dad's Travelall. 

Nope don't like it.  "Get'em Up Scout"

Edited by LowRyter
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Posted

My first "real" (serious) tractor was a (somewhat) refurb'd IH. Pulled a five foot "BushHog" (flail-blade mower) and a five foot box blade. Lifted a boom. Tried to kill me several times and taught me to hate (hate) groundhogs for the holes they hid for the front tire to drop in (to try and kill me. several times). I got even with them, eventually . . .

I have a really good buddy whose entire family came from Ft. Wayne, Indiana, and deep traditions with IH, Scout, and TravelAll.

VeeWee wants to hold up this electric "Scout". Something about as International Harvester as my toaster oven.

I ain't feelin' it. Jus' sayin" . . .  :bbblll:

th?id=OIP.FLpaEq0W0xDr_vnE2T3WPAHaE8%26p

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Posted
18 minutes ago, docc said:

My first "real" (serious) tractor was a (somewhat) refurb'd IH. Pulled a five foot "BushHog" (flail-blade mower) and a five foot box blade. Lifted a boom. Tried to kill me several times and taught me to hate (hate) groundhogs for the holes they hid for the front tire to drop in (to try and kill me. several times). I got even with them, eventually . . .

I have a really good buddy whose entire family came from Ft. Wayne, Indiana, and deep traditions with IH, Scout, and TravelAll.

VeeWee wants to hold up this electric "Scout". Something about as International Harvester as my toaster oven.

I ain't feelin' it. Jus' sayin" . . .  :bbblll:

th?id=OIP.FLpaEq0W0xDr_vnE2T3WPAHaE8%26p

Branding in image only doesn’t work. VW recently invested billions into Rivian, then basically restyled their SUV & Trucks to mimick the mighty Scout. My grandfather worked and retired at IH Louisville stamping factory. I have a deep appreciation for IH Scout and would like to buy a refurbished Scout one day. But not a badge engineered styling exercise derivative of Rivian. 
:2c:

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Posted

Docc , it sounds like you had a H Farmall w/a tricycle type front end ? 

 

 A toaster oven ? That's funy !

Posted
5 hours ago, gstallons said:

Docc , it sounds like you had a H Farmall w/a tricycle type front end ? 

 

 A toaster oven ? That's funy !

No tricycle! That would be suicide on these Tennessee hills . . .

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Posted

 

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Posted

Not sure why a full EV (concept car) would have such a crazy long hood. I understand styling, but seems a bit too cartoonist.  Bring back the V12!

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Posted

Thanks for the link, Joe.

There was something in there that said that they are "going back to the roots".

Jaguar was traditionally a brand that offered interesting vehicles just under the luxury market.

Quote

all embodying Lyons' mantra of "value for money".

https://en.wikipedia.org/wiki/Jaguar_Cars

 

Maybe the brand is getting back on track. :)

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