The Jaguar rebrand attempt; what is your take about it? cold thoughts only.

[docc]

"Dino" . . . an attempt to "re-brand" Ferrari?

Certainly. Successful? 

No doubt, desirable, after all these years. And twenty years of "Dino", so maybe a success (?)

These new age Chinese and Indian branding attempts are not all successful. Or desirable.

Royal Enfield has proved to be an exception, yet they have not "re-branded", but stayed true to the brand.