The Jaguar rebrand attempt; what is your take about it? cold thoughts only.

[p6x]

I am trying to understand what the marketing group that came up with this idea used to support that engagement.

When I think of Jaguar, it is like Rolls Royce, or Aston Martin. A non nonsense company. Where did they got the feeling this orientation was going to be a hit?

I think Jaguar was one of the brand caught in the let's move to only EVs. The lastest sales statistics showed that company was not doing very well. I got they needed to shake up the spider webs from the "old" Jaguar. Yet, I think they went too far into turning the company upside down.

I think the latest events in the world are demonstrating that a large majority of the population wants to remain with the values that were the mainstay in the past. I recently logged on an administrative government website, and under the usual gender questions, there was a third choice. (I am talking about France). There is also the inclusive writting introduced in France.

I must admit I am getting lost...

 

Edited November 25 by p6x

[gstallons]

well , IDK what to say

[PJPR01]

A couple of friends have a Jaguar, it's only about 5 years old.  They were recently informed by our local Land Rover/Jaguar dealer that in short order, the dealership will stop servicing older Jags, and only concentrate on the new EV models.  WTF??

As a long time Land Rover owner, it's pretty incredible to see the destruction of a brand such as Jaguar...

Anyway...the video above is just plain madness.   

I'll stick with my Diesel Land Rover for now...but can't say what I'll buy when it expires in another 10 years as I like to get 200K miles out of my Rovers before selling them!

Edited November 25 by PJPR01

[mikev]

it's weird, and not about cars

[Scud]

I had to double check that it wasn't a different Jaguar company - like a new fashion brand or something. But there are other videos confirming that, yes, this really is the car company. I'm not (and do not ever expect to be) in the luxury car market. So this ad is certainly not aimed at me. I'll stick with my luxury-trimmed pickup truck (which is a hybrid F150).

Goodbye Jaguar, it was nice knowing you.

[docc]

 

[Lucky Phil]

As a general comment on society these days which relates to this topic in a high level kind of way is that we are all now prisoners of loony fringe dwellers. The LFD's have always been out there of course but modern instant communications technology has enabled them to all connect in real time and manufacture "influence" with the political establishment. There's a reason that in the past LFD's were LFD's and not politically or socially influential and that was because letting them have influence would drive society down the "Alice in Wonderland" loony rabbit hole. Now they are all interconnected via modern communications tech and have "influence" that's where we are heading. Strap in for the ride it's going to get worse before it gets better. As a student of 20th century history I was always fascinated how propaganda on a mass scale was used to influence the masses to follow seriously unhinged paths and often imagined the process. Well now I don't need to use my imagination because I'm living it every day more and more. The LFD's, political and social influence and propaganda are all connected by the same thread.

Phil  

Edited November 25 by Lucky Phil

[LowRyter]

Reminds of the Brit character from the TV show "Mad Men".  The guy's wife purchased him a new XK-E.  Later that day he got his ex-pat tax bill from the British govt.  He knew he was broke and couldn't pay it.   (Warning: ironic and very dark)

 

 

Edited November 25 by LowRyter

[stewgnu]

14 minutes ago, LowRyter said:

Reminds of the Brit character from the TV show "Mad Men".  The guy's wife purchased him a new XK-E.  Later that day he got his ex-pat tax bill from the British govt.  He knew he was broke and couldn't pay it.   (Warning: ironic and very dark)

 

 

Heh! dark, but funny, but also dark… but still funny

 

[Pressureangle]

3 hours ago, p6x said:

I am trying to understand what the marketing group that came up with this idea used to support that engagement.

When I think of Jaguar, it is like Rolls Royce, or Aston Martin. A non nonsense company. Where did they got the feeling this orientation was going to be a hit?

I think Jaguar was one of the brand caught in the let's move to only EVs. The lastest sales statistics showed that company was not doing very well. I got they needed to shake up the spider webs from the "old" Jaguar. Yet, I think they went too far into turning the company upside down.

I think the latest events in the world are demonstrating that a large majority of the population wants to remain with the values that were the mainstay in the past. I recently logged on an administrative government website, and under the usual gender questions, there was a third choice. (I am talking about France). There is also the inclusive writting introduced in France.

I must admit I am getting lost...

 

You knew Jaguar was purchased by Ford Motor Company back in 1991, right?

[stewgnu]

Just now, Pressureangle said:

You knew Jaguar was purchased by Ford Motor Company back in 1991, right?

yep, and you could take the piss out of jag owners back in the day- heyy nice jag, oo it has ford switches etc etc haha

[stewgnu]

those xkr’s were very nice though

[Joe]

Killer Rebrand

 

 

 

 

[PJPR01]

When Jaguar was part of the Land Rover/Aston Martin/Jaguar Trident, it was a good time for the marques and the Ford developed V8 engines put in the LR's were exceptional...MUCH much better than the BMW engines which while smooth enough were oil leakers extraordinaires.

Aston Martin was carved off the group, went off on its own, leaving LR/Jaguar to operate for a bit until being bought by Tata, irony of ironies that a superb Indian company would buy out the crown jewel of British Automotive Industry.  How humiliating for the UK, how sweet for India to get revenge on the British empire after waiting 80 years since independence...in automotive terms of course.  Politics aside, the Rovers have been exceptional since 2006 onwards.

LR has been doing very well, Jaguar unfortunately is floundering.  I did think the F-type was a beautiful design, but it doesn't appear that they sold enough volume.

The ad above for Jag, or maybe we should call it Hag, is further evidence of how far off the mark this brand has gone...what did someone call it...a dumpster fire or something to that effect?

Edited November 26 by PJPR01

[p6x]