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Which must be a serious profitability problem for Guzzi. However, most bike manufacturers seem to be in the same boat for the last few years.

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The main issue is overpricing from the outset- the list for my RC was nearly £9000 which nobody will pay for a new Guzzi, hence it was gathering dust in the showroom for a year.

 

Guzzi seemed to have learnt from this and I think the Breva 1100 and Griso prices are reasonable but I still reckon On Yer Bike will be shifting them at a grand less than list soon when the initial enthusiasm wains.

 

Guy :helmet:

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